Discourse Analysis in Communication
DCOM 705 | Currently Offered: 2nd Semester, AY 2024-2025
Course Description
This course introduces students to a multimodal social semiotic approach to Critical Discourse Studies (CDS), emphasizing how meaning is constructed across different modes of communication, including text, images, and other media representations. The course explores social semiotics as a theoretical and analytical framework, focusing on its relationship with discourse, power, and society. Special attention is given to CDS applications in the Philippines, along with methodological critiques of CDS. Through lectures, workshops, and independent research, students will design, implement, and critique their own CDS projects, applying multimodal analysis to real-world discourse phenomena.
Course Learning Outcomes (CLOs)
This course introduces students to a multimodal social semiotic approach to Critical Discourse Studies (CDS), emphasizing how meaning is constructed across different modes of communication, including text, images, and other media representations. The course explores social semiotics as a theoretical and analytical framework, focusing on its relationship with discourse, power, and society. Special attention is given to CDS applications in the Philippines, along with methodological critiques of CDS. Through lectures, workshops, and independent research, students will design, implement, and critique their own CDS projects, applying multimodal analysis to real-world discourse phenomena.
Course Learning Outcomes (CLOs)
- Define Critical Discourse Studies (CDS) and explain its multimodal social semiotic approach.
- Understand the relationship between media representation, discourse, power, and society.
- Apply multimodal critical discourse analysis (MCDA) in various communicative contexts.
- Critically engage with theoretical debates and critiques of CDS.
- Analyze and interpret media texts using social semiotic tools.
- Design and conduct a CDS research project, focusing on multimodal analysis.
- Present and critique CDS research findings in an academic setting
Course Grading System
- Full Research Paper (50%)
- Colloquium Presentation (20%)
- Discussion Forum (15%)
- Reflection Essay (10%)
- Class Attendance and Participation (5%)
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TOTAL = 100%
TOTAL = 100%